Monday, August 30, 2010

APLUS ORIGINAL CONTENT Presents: KENDRICK LAMAR



APLUS: We first met K.Dot in April 2009 to shoot the video for Fuck A Hook. With Jay Rock, Absoul and the whole TDE crew we climbed down into the LA River; shooting all day for the first track off his project B-4 I Commit Suicide (which was spelled out on his shirt in black tape). A couple days later he took us to his home in Compton to shoot the second track Today. Tons of people turned out to show love and we had to keep changing locations before getting to a spot that would let us shoot the second verse with everybody in it.

Later that year, around the time we shot Jay Rock and G Malone's Dollars Make Sense, K.Dot said he was taking his real name Kendrick Lamar and was working on a new project. There was talk of going back to change the titles and re-shoot one of the Fuck A Hook verses, but in the end the videos didn't fit the new Kendrick Lamar and were never put out.

He dropped The Kendrick Lamar EP in December to major buzz and brought some serious attention to him and the Top Dawg family. This is hands down one of the best tapes of '09 (and maybe 2010). -Download That Shit!-

So in prep for his follow-up The Kendrick Lamar OD, we decided to talk with Kendrick about the videos, the name change, and his image as an artist to put out with the unreleased videos.

Kendrick Lamar O.D. 9-15-2010 - follow him on twitter: http://twitter.com/Kendrick_Lamar

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